"Every touchpoint should feel like it's from the same company" Rivian's head of design explains why he views the digital ecosystem as part of the brands broader design language Freddie Holmes
Holistic design is about going deeper – Royal College of Art’s Chris Thorpe RCA’s head of programme for the Intelligent Mobility MA course delves into holistic mobility, the wider ecosystem and how autonomy might change this Lucy Abbott
August focus: Holistic design This month the Car Design News team will be exploring the broad and varied world of holistic design where considerations move far beyond the car itself Freddie Holmes
When Detroit went to Broadway: GM’s industrial musical era For decades General Motors turned new-car launches into full-scale musical theatre, enlisting Broadway talent and costume designers to sell dealers not just a vehicle, but an entire world around it. GM archivist Natalie Morath explains how Winn Morton’s remarkable designs brought that world to life James McLachlan
"Design now informs every part of the brand experience" – Robin Page Design director at Bentley Motors Robin Page reflects on the EXP 15, bringing the UX team physically into the design space and the importance of lighting Car Design News
Inside Ford’s new global headquarters: Jennifer Kolstad on designing culture, identity and change In this exclusive building tour for Car Design News, global design and brand director at Ford Jennifer Kolstad guides readers inside the carmaker's new campus in Dearborn, revealing how architecture is reshaping culture, brand identity and organisational change James McLachlan
VW design on books, cars and special sauce Many brands had new cars to show at IAA, but to our knowledge, it was only Volkswagen that had a new book to launch. CDN sat down with key team members to learn more Freddie Holmes
Interview: Richard Stevens, design director at JLR Range Rover’s time-travelling installation at Milan Design Week was the star of the show. Car Design News spoke to design director Richard Stevens about how it feeds into a broader design strategy James McLachlan
